I already have a Facebook or Instagram page. Do I need a website?

WEBSITESOCIAL MEDIA

Carolina Silva & Copilot

7/27/20262 min read

Social media helps you stay visible and connect with your audience. A website gives your business a place where people can find important information, learn more about your services and take the next step.

For many small businesses, the two work best together.

Social media is useful for staying connected

Facebook and Instagram are great for:

Sharing updates
Showing your work
Posting photos and videos
Connecting with your community
Sharing promotions
Building relationships with customers

They can help people discover your business and stay connected with you.

But social media platforms can change

Your business does not control Facebook or Instagram. The platform can change its:

Algorithms
Features
Rules
Layout
Visibility of your posts

You also need to rely on people finding and following your social media profile. A website gives your business a more permanent online home.

A website can provide more information

Your social media profile can introduce people to your business. Your website can give them more information, such as:

Your services
Your products
Your prices
Your experience
Your location or service area
Frequently asked questions
Customer testimonials
How to contact or book with you

A website can also help people find your business when they search on Google.

You don't need to choose between a website and social media

Your website and social media can work together. For example:

Someone discovers you on Instagram
They visit your website to learn more
They look at your services
They decide to contact or book with you

You can also link your website from your social media profiles, giving people somewhere to go when they want more information.

You can also display your social media content on your website

If you already spend time creating content for Facebook or Instagram, your website doesn't have to be completely separate from your social media. It is possible to integrate your social media content into your website, so selected posts can appear on a page of your choice.

For example, you could have a:

Social media page
News page
Latest updates section
Gallery or inspiration page

This can help keep your website feeling current and connect your social media activity with your website.

Do you need both?

For many small businesses, having both a website and social media can be useful. But you don't need to be active on every platform or post constantly. The right combination depends on:

Your type of business
Your customers
How you communicate with people
What information people need before contacting you

Summary

Facebook and Instagram can be excellent ways to connect with customers and show people what your business does. But they are not a complete replacement for a website.

Bitesize Digital can help you create a simple website that works alongside your existing social media — including integrating selected social media content into the page where it makes the most sense for your business.

Explore website services