Do I need a Facebook page for my business?

SOCIAL MEDIA

Carolina Silva & Copilot

7/27/20263 min read

You may not post every day, or even every week. But a Facebook Page gives people somewhere to find basic information about your business, and it makes it easier for customers and other businesses to tag you, recommend you and share your business with others.

Who uses Facebook?

Facebook has a broad audience, including adults, families and local communities. People use it to keep up with friends and family, discover local businesses, ask for recommendations and find information about products and services.

Local Facebook groups are particularly useful for recommendations. Someone might ask for a local plumber, hairdresser, photographer or accountant, and Facebook makes it easy for people to recommend and tag businesses they know. That is one reason it can be useful to have a Facebook Page, even if you don't post regularly.

Statistics you should know

According to 2026 research reported by Inside Small Business, 49% of Australians say they use social media to find or discover small businesses. Word-of-mouth is still even more important at 64%, which is exactly why Facebook can be useful: recommendations often happen through people's personal networks and local community groups.

The latest available figures by DataReportal indicate that around 82.8% of Australian adults aged 18+ used Facebook in late 2025, with approximately 17.7 million people in Australia reachable through Facebook advertising.

People may recommend your business on Facebook

A lot of business recommendations happen through personal conversations and local Facebook groups. Someone might ask:

“Does anyone know a good local photographer?”

Or:

“Can anyone recommend a good hairdresser?”

If someone recommends your business, they can tag your Facebook Page. This makes it easier for the person asking to find you and learn more about your business. Without a Facebook Page, people may not be able to tag your business properly.

Your Facebook Page acts like an online business listing

Even if you don't use Facebook as your main marketing channel, your Page can provide important information such as:

Your business name
What you do
Your location or service area
Your opening hours
Your phone number
Your website
Your services
Photos
Customer reviews

People may look up your business on Facebook before deciding whether to contact you.

Your Page bio helps people understand what you do

Your Facebook Page includes a short description or bio about your business. This is one of the first things people may see when they visit your Page. A good bio should quickly explain:

What your business does
Who you help
Where you operate, if relevant

For example: Brisbane-based website and digital support for sole traders and small businesses. Simple websites, content and practical digital help.

You don't need to write a long description. A few clear words are usually more useful than a paragraph full of vague marketing language.

You don't have to post constantly

Having a Facebook Page does not mean you need to become a full-time social media creator. For many small businesses, the most important thing is simply keeping the basics up to date. Make sure your Page has:

The correct business name
A clear profile image or logo
A useful cover image
An accurate description
Current contact details
A link to your website
Correct opening hours
Recent information where possible

You can then use Facebook as much or as little as makes sense for your business.

Your Facebook Page can work with your website

Your website and Facebook Page can support each other. Your Facebook Page can send people to your website when they want more information. Your website can also link to your Facebook Page and other social media channels.

If you regularly post on Facebook or Instagram, selected social media content can also be integrated into your website and displayed on a page or section of your choice.

What about Instagram?

Instagram can be particularly useful for businesses that rely on visual content, such as:

Trades
Beauty businesses
Cafes and food businesses
Designers
Fitness businesses
Artists
Retailers

Facebook and Instagram can also be connected, allowing you to manage content across both platforms more easily.

So, do I need a Facebook Page?

For most small businesses, yes. You don't need to be highly active on Facebook. But having a complete and accurate Page makes your business easier to find, easier to recommend and easier to tag.

Think of it as one more place where people can confirm that your business exists and find out how to contact you.

Summary

Yes, in most cases, it is worth having a Facebook Page for your business, even if Facebook is not your main marketing channel. Word-of-mouth is exactly why Facebook can be useful: recommendations! “Can anyone recommend a good hairdresser?”